Regional sales finance. C-suite business partnering. Building solutions.
I’m Gerry, a CPA-qualified finance business partner with APAC experience across consumer and commercial businesses. I partner with sales leaders and C-suite stakeholders on performance, investment decisions and financial discipline. I also build practical planning and reporting solutions with AI-assisted development.
Contact Gerry
2 years
8 years
4 years
3 years
01 / Selected work
From channel performance and investment governance to forecasting and financial controls, I connect the business question with the analysis and tools needed to act.
Connected sales, channel incentives, inventory and margin analysis to business decisions at Microsoft. Partnered with sales and demand planning teams to improve forecasting and inventory health.
Managed regional marketing and investment-fund planning and governance at Microsoft. Today, I partner with senior leaders at Certis on Robotics, international expansion, business cases and capital expenditure.
Built an FP&A dashboard and forecasting and budgeting models using OpenAI Codex to support financial planning and reporting.
Established a CAPEX tracker to make capital expenditure easier to monitor and bring into management reporting.
Built a control process connecting purchase requisitions, purchase orders, invoices and payments, keeping the full purchasing cycle in view.
Developed interactive dashboards, reporting templates and analysis tools to support day-to-day reporting, simulations and business decisions.
The difference
Strong business partnerships come first. I work with stakeholders to understand priorities, challenge assumptions constructively and make financial trade-offs clear. Codex and Claude extend what I can build around those needs. I bring a growth mindset: learning new tools, seeking feedback and improving how I work. I use AI to build practical solutions, guided by financial judgement and business needs.
02 / The foundation
Regional finance experience across technology, banking and operations, including SEA consumer sales and APAC commercial businesses. My work combines sales finance, forecasting, investment governance and stakeholder management, including C-suite relationships.
Senior Finance Manager · Business Partnering
Robotics & international expansion: Finance business partner to Chief Robotics, the CEO of International and the China General Manager, supporting budgeting, business cases, capital expenditure planning and management reporting.
Technology & cybersecurity: Previously partnered with GTO/IT and CISO leadership on budgets, rolling forecasts and cost governance across infrastructure, cloud and security spend. Evaluated IT investment business cases and cost-benefit analyses to support prioritisation of technology initiatives.
APAC Financial Controller · APAC Finance Manager
Consumer business: Supported Consumer Retail and Devices Sales across SEA, analysing sell-in and sell-through, channel incentives, inventory, retailer performance and product mix.
Commercial businesses: Finance partner for Commercial Devices and Business Apps across APAC, covering P&L, gross margin, rebates, channel sales and incentives. Partnered with sales and demand planning on forecasting and inventory health.
Marketing and investment funds: Owned regional planning, forecasting and OPEX management. Oversaw pre- and post-sales investment-fund governance with business leads and enterprise finance.
Finance Manager
Executive reporting, cost management and financial analysis.
Financial Analyst
Revenue analysis, forecasting and cost reviews for Australia and APAC operations.
03 / Let’s talk
Let’s talk about roles, collaborations or practical problems where finance knowledge and AI-assisted building can make a difference.
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CPA Australia